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Luke Pinkelman’s “Get Your Diesel Runnin'” jingle has been on radio in Nebraska for nearly 2 years.

He plays the entire lyric followed by a 25 second marketing message. In Luke’s words: “When I’m on the air, business stays strong. When I go off, it declines.”

So, during hot weather what can Terry Loder Creative do? How about this? It’s called “Hot Hot Hot”.

“Hot Hot Hot”



Eddie and Holly Lawrence wanted their Mobile Transport Repair jingle to jump out at their customers, whether it was on the MTR telephone hold program we were going to produce or, what the heck, on the radio and their web site too.

“From Here To There”

They caught Terry’s presentation a couple of years ago and though we kept trying to get hooked up, it took until this year to make “From Here to There”

Eddie said: “ What about a fast talking track like Convoy?”

Terry responded with a Smokey and the Bandit style track complete with Johnny Cash style story teller and the world’s fastest banjo picker, Johnny Butten. The result is a hot licks track with Jerry Reed style guitar from Chris Noth and rat a tat drums by Dave Hughes.

Jeff Loder tracked the bass and engineered the 60 seconds and a cloud of dust marketing composition. MTR customers will be hearing it on the phone, radio and web site any second now. Hope you like it.



Pinkelman Truck & Trailer scored a big success with Terry Loder Creative’s ”Get Your Diesel Runnin” jingle. Then followed that success with “Chicken Coop” a 60 second spot introducing their new Ford F150 service truck. We built the spot around a driver whose brakes had failed….. real close to a chicken coop! Wanna hear it? We just added it to our Radio section. Is it working? 

Well the radio and TV have kept them so busy, a new facility is now on the drawing board. Board? Oh yeah we did a great new billboard (ahem.. outdoor) design for Luke and Amber too. They may wait until the new place is up and runnin’… like a Diesel.

“Chicken Coop”