MONDAY (Make up your own date.) I received an e from Lindsey Hackman at Sedona Staffing Services in Dubuque. TLC had been recommended by their home office to create new radio spots. Lindsey knew I had done Sedona’s On-Hold program in the Quad Cities. It was pretty good stuff, so now, here we are with a challenge: 4 – 30 second spots. 2 weeks to develop creative, find talent, choose signature music, record the tracks and get em to Jeff Loder to mix. The first week was gathering facts. White knuckles later, like the next Tuesday, we have 4 scripts approved …. PLUS a new branding theme. “We’re just a job away,” which I felt tied all 4 spots together, yet each distinctly unique to that specific content. Hear all 4 spots right here, right now. Call a friend and share.

We love calls that come from 3rd party recommendations. So, we were thrilled when Summit Services contacted us for branding music. Hillary Karbon and Nick Hawkins have a thriving insulation business and searched for a powerful marketing tool to hang their hat on. Specifically, they wanted a fresh jingle.  Hillary was referred by talented voiceover artist and actor Kim Kurtenbach-Furness. Terry came up with “We Make Your Life Comfortable” in style we affectionately call “Smoove Jazz.” Then, we developed “Google It” as a radio/website introduction to insulation’s benefits.

Irvin Bowman of Sydney, Ohio, has an extremely successful business at Wayne Truck & Trailer. He was ready to expand his marketing when he met Terry at an ITRG event in Cincinnati.

It was perfect timing. A great collection of Diesel repair shop owners all benefitting from the advanced training and, of course, services like Terry Loder Creative. The result of that meeting was a solid new jingle, a radio spot, and an on-hold program for the phones. Like all the trucks they service, we gave them some revved-up service, and The Truck Experts is the result. It’s up and running.