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Pinkelman Truck & Trailer scored a big success with Terry Loder Creative’s ”Get Your Diesel Runnin” jingle. Then followed that success with “Chicken Coop” a 60 second spot introducing their new Ford F150 service truck. We built the spot around a driver whose brakes had failed….. real close to a chicken coop! Wanna hear it? We just added it to our Radio section. Is it working? 

Well the radio and TV have kept them so busy, a new facility is now on the drawing board. Board? Oh yeah we did a great new billboard (ahem.. outdoor) design for Luke and Amber too. They may wait until the new place is up and runnin’… like a Diesel.



Terry Loder Creative welcomes ITRG to our client family. HONK! ITRG is the Independent Truck Repair Group.  The strategic partnership of diesel truck repair shops was formed to elevate shop capabilities through ongoing tech training and several group-related benefits. Coming together from across the US, ITRG members are creating a best-in-class parts buying group, financial services and employee related benefit solutions. ITRG principals, “Robert “Buck” Monson and John Stoeckinger, came to TLC for creative development, web restructuring and web-based tools. Collateral material, radio spots, jingles and web videos are more unique examples of ITRG benefits.

ITRG plans four Annual Training Events in major markets directed by industry-leading trainers.  The next 3-day Trade Show and Training event is scheduled for March 7-10 at the Renaissance Dallas Addison Hotel.  

TLC’s branding statement, Who are we? We Are You, appears on ITRG materials. 

The account is managed by Terry and Ryan Johnson, web designer and art director.



Recently completed a short narrative for another one of Bee Line’s instructional vids. Bee Line is the world leader in complete HD alignment and frame correction systems. They are the gold standard of the industry for truck dealers, body shops, repair shops and commercial tire dealers. Bee Line systems lead the way to spot on performance and we’re proud to be associated with their brand. Find them online at

Terry is also the on hold voice talent for Bee Line.

The video was produced in-house by Tricia Kane who is Bee Line’s marketing specialist. This is our 11th narration for her projects and we’re happy to be the company’s voiceover resource. Need a voice talent, on-hold program, jingle, radio or instructional voice talent? Make a Beeline for Terry Loder Creative.