DHCU’s new Chief Experience Officer, Steve Ducey, wanted something different. Their community credit union is definitely unique in the field and Steve asked Terry and crew to boldly go where credit unions rarely venture to go: head to head with the competition, in this case, with their industry-leading Cash Back Checking account.

The spot takes a humorous approach to the way most Rewards programs place ridiculous limitations on their customers. Standing on their heads, jumping through flaming hoops and taking a punch from an automated “Rewardz” ATM, doesn’t cut it when DHCU simply pays cash back on every transaction with Cash Back Checking. It’s OK to laugh at the competition when you have something this good.

The secondary message is that anyone within 50 miles of a DHCU location can take this open invitation to “Just swipe your card – and get paid”. Watch for the new spot on QC media. Then get out there and join.

When you see the Good Feet TV spot featuring Dallas Cowboys running back Emmitt Smith, the voice you hear is TLC’s namesake. Terry was selected over 10 other national voices for the production by Inspired Images of Vista California. How do you market the Good Feet brand? Terry’s voice and an NFL Hall of Famer sounds like a Good Start.

Effective marketing is all about the message. A recent shoot for our client Myotech Sleep Solutions is a perfect example. Sleep apnea is a condition that affects not just the individual, but those close to them. Myotech provides help for people that aren’t compliant with the standard CPAP machines that are usually prescribed for people with the condition.

So, instead of a clinical “doctor’s office” setting, we chose a “slice of life” type message. For those affected by sleep apnea it’s an instant connection. Read the rest of this entry »