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Effective marketing is all about the message. A recent shoot for our client Myotech Sleep Solutions is a perfect example. Sleep apnea is a condition that affects not just the individual, but those close to them. Myotech provides help for people that aren’t compliant with the standard CPAP machines that are usually prescribed for people with the condition.

So, instead of a clinical “doctor’s office” setting, we chose a “slice of life” type message. For those affected by sleep apnea it’s an instant connection. Awake at 2:40 in the morning and never able to get a good night of sleep, and when they do sleep their snoring disrupts everyone around them. The spot graphically illustrates an unusable CPAP machine contrasted by Myotech’s Sleep Solution. The resulting message is one of hope for those troubled by the condition which seamlessly transitions into a call to action.

On the technical side of things, the bedroom set was built and lit on a sound stage and shot in Full HD 1080p. Lighting and Photography Director Phil Dingledein did a masterful job of setting the stage while Terry got the talent in character. The result is a great looking spot with a powerful message.

The “Snore no more” campaign is additionally supported by print and four powerful radio spots. See Myotech Sleep Solutions “Sleep, wake up” here.