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ARNOLD MOTOR SUPPLY’S JINGLE KEEPS YOU MOVIN’

12|14|17

Arnold Motor Supply and Auto Value Parts Stores are in a fast moving business. So when Terry suggested a new jingle, marketing director Elizabeth McDanel said: “Dazzle me!” So now in our jingle department, crank up their new track “We Keep You Movin” We love this one and so did Elizabeth. That’s Nervous Neal Smith on that wicked sax break by the way. So check it out. You’ll be hearing it in 5 Midwestern states.

Oh, btw, did we dazzle ya Ms McDanel? Her email just said: “Wowza!!!!!!!!!!!!!!! I’m in love! (She actually used more exclamation points)

MONSON TV: TOW BE OR NOT TOW BE

11|10|17

When Terry sold his ad agency and cranked up Terry Loder Creative, the first jingle out of the box was for Monson Truck & Trailer Repair. The thing just rocked. Let Monson Get You Runnin’ is an all time great and the coolest thing about it was – IT WAS THE DEMO! They wanted it just the way it was. They were right. Welll —what’s that got to do with TV? This: It took 7 years to get Monson to try it. He decided to emphasize his growing towing showing in the QCA. His only demand? It can’t look like any other Towing TV spot –ever. So check out “Happy Endings” on our video page. Mr. Monson loves having fun. This one shows the lighter side can still tell a story, even if part of it is in an upside down semi.

“RUNNIN’ FREE” US ADVENTURE RV

05|12|17

US Adventure RV’s John Dresselhaus has had TLC on hold programs in his Davenport and Naperville locations for several years. Terry suggested building a branding statement and music that would transcend the phone lines and become integrated into other aspects of USARV’s corporate marketing. Runnin’ Free was our hook. They liked it. We wrote music that fits the company and its customers. See if you can figure out who the lead vocalist is. You’ll find it at the top of the site in our “Jingles” department. Watch for future blogs. We’ll let you know who’s Runnin’ Free.