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WHAT’S IN A NAME? EVERYTHING

05|17|18

Almost two decades have passed since Terry wrote and recorded “We Can Do That” for Midland Communications in Davenport. That signature slogan and music was expanded to include an On-Hold message program, radio and a series of strong TV spots.

By 2017, Midland evolved in a big way. Their technology services and video department made it clear that, a new name was in order. So, “Communications” has been dropped after a 50 year run.

Midland VP, Jason Smith asked TLC to develop marketing tools that reflect the dropping of “Communications” replacing it with “Technologies”

Visit our radio samples department for Midland Technologies’ first radio spot: “Technology Drives Us”. Jeff Loder mixed this amazing audio with TLC’s new audio processing equipment. It’s a dramatic upgrade. Now, there will be 2 more spots, on hold program and auto attendant projects will feature the new name and sig.

LET’S DO TWO! ON HOLD FOR MEL FOSTER CO

02|13|18

For Mel Foster Company, on hold isn’t just needed for their residential real estate location. They also get a huge number of calls at their commercial real estate location. As the top Realtor in the region, they set their standards high in all aspects of their marketing program. For Kris Ratigan, marketing director that means relying on Terry Loder Creative. For their recent updates. Two 8 minute programs with great music and creative scripting delivered in a warm, professional manner. Yup: we’re the right call for on hold programs and players.

ARNOLD MOTOR SUPPLY’S JINGLE KEEPS YOU MOVIN’

12|14|17

Arnold Motor Supply and Auto Value Parts Stores are in a fast moving business. So when Terry suggested a new jingle, marketing director Elizabeth McDanel said: “Dazzle me!” So now in our jingle department, crank up their new track “We Keep You Movin” We love this one and so did Elizabeth. That’s Nervous Neal Smith on that wicked sax break by the way. So check it out. You’ll be hearing it in 5 Midwestern states.

Oh, btw, did we dazzle ya Ms McDanel? Her email just said: “Wowza!!!!!!!!!!!!!!! I’m in love! (She actually used more exclamation points)