Back | Work
Back | Blog

NIXALITE SCRIPTING: BIRD IS THE WORD

10|06|11

Nixalite asked TLC to write a case study for an enormous project in Reno, Nevada. The new transit station is an amazing municipal project that serves the public interest and is an expression in pop culture. Nixalite manufactures and distributes bird control systems and is the originator of the first stainless steel ”porcupine wire” that is the industry leader in bird deterrents.

The architect’s plans included a bird management plan that would provide protection from roosting birds and the unsightly evidence that accompanies them. Nixalite was selected to deliver the products and installation instructions. The results were precisely what the city, architect and installer expected. The smooth, effective installation is a story that needed to be told. The story’s author-TLC of course. Got a Radio, TV or print tale to tell? Let us be your ghost writer.

GOOD FEET TV CHOOSES TERRY’S VOICEOVER

07|07|11

When you see the Good Feet TV spot featuring Dallas Cowboys running back Emmitt Smith, the voice you hear is TLC’s namesake. Terry was selected over 10 other national voices for the production by Inspired Images of Vista California. How do you market the Good Feet brand? Terry’s voice and an NFL Hall of Famer sounds like a Good Start.

MESSAGE ON HOLD FOR CALIFORNIA PLUMBING SUPPLY CO

06|08|11

MWI Plumbing, Oceanside CA heard about Terry Loder Creative through a client in Las Vegas. The basic suggestion was: “Hey, these guys are better than the typical message on hold company. You ought to try them.” That appreciative client’s suggestion was enough to get MWI to listen and make a decision. It didn’t take long for them to change suppliers. About 2 weeks after first contacting us, MWI had a new TLC-produced phone program up and running.

What made it happen so fast? A couple of things. First, TLC knows their clientele appreciates a fast turnaround. But today’s technology is also a big factor. Message on Hold players now have USB download capability. The machine was already in place at MWI. So, once we got their program ready, all we had to do was email the 8 minute production to them. They downloaded it to the USB stick and popped it back in the player.