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TEMPO MARINE & SPORT – WE’RE ALL ABOUT FUN

04|23|12

Tempo Marine & Sport has a new positioning statement with music to match. With the addition of Can Am Spyders to their inventory of Bayliner, Sea Ray and ATV’s, Tempo owner Steve Rogenski asked TLC to come up with a new slogan to replace “C’mon, Get a Boat!” (Terry developed that creative too.). The result? “We’re All About Fun!” with a graphic and brand new music track. Now, the new branding more accurately represents Tempo’s expanded inventory. The music kicks fanny. The slogan lets consumers know where the fun begins. Tempo.

A LITTLE DITTY FOR THE SALT LAKE CITY

01|25|12

Rumor Advertising in Salt Lake City, Utah selected Terry Loder Creative over several other competing musical producers for their client Manwill, a family-owned plumbing, heating and air conditioning firm with over 90 years of service to Utah’s capital city.

The challenge was to assemble assorted lyric phrases into a cohesive and positive composition under the brand positioning phrase “The Best for all Seasons.” TLC learned of being awarded the project in a communication from Shane O’Toole of Rumor, a full service ad firm.

With Terry producing the music and vocals, and son Jeff on the mix and mastering session, Manwill has musical signature that will play a major role in strengthening their position as a year round service resource for homeowners and businesses in this beautiful gateway to the Utah ski resorts, a destination for enthusiasts from  all over the world.

Well we may not be able to get back to the Rockies as often as we’d like. But it’s nice to know TLC has made a musical impression in the home town of the NBA’s Utah Jazz.

AIRSTREAM OF CHICAGO & TLC CONNECT

11|15|11

Call Airstream of Chicago and the voice you’ll hear is Terry’s. TLC was contacted by US Adventure RV to deliver an all new message program for Chicagoland and their USA RV location in Davenport Iowa. We welcome both facilities to our client network. The immediate impression was that TLC vastly improved the creative content and quality of this all important component of company marketing. The next project in the works is a TV campaign for First Quarter 2012 that might just include new signature music. Watch this blog for more news.