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BETTER BODIES IN GALESBURG

11|03|13

To put it mildly, Dave’s Autobody in Galesburg believes in innovative marketing. Dave Dunn’s philosophy is to set standards way above the competition. Then raise the bar regularly. Dave and his staff are simply overachievers. They have a beautiful multi-building complex that is neat as a pin. They’re experts who actually teach other professionals from all over the world how to do 5 star automotive work. So, their customers get the benefit of industry-leading technicians and teachers working on their vehicles. They’re a one of a kind client and we we offer one of a kind production services. A  perfect match. We’re happy to provide Dave’s with three new radio spots and one of our trademark message on hold business phone programs. You’ll find one of those new 30 second spots here on the TLC web site under our Radio tab. It’s called Tow Me to Dave’s. One other thing. We met Dave thanks to a recommendation from Buck Monson, owner of Monson Truck & Trailer repair, another long time client of TLC. Thanks Buck and thanks to Dave’s Autobody for your confidence.

Trying to get a logo or whatever you think would make it look fairly cool. Maybe just a guy in a paint booth mask or some generic shot?

KANSAS CITY CALLING FOR TLC ON HOLD

11|03|13

Vander Haag’s is a Midwestern truck and parts headquarters with 3 locations in Iowa, one in Sioux Falls, South Dakota and a new facility in Kansas City, Mo. They’re also one of TLC’s new message on hold clients. Marketing manager Shane Bakker recognized the potential of our creative messaging for their clientele in Kansas City. So they tested us. Write a few sample messages. If they’re any good, we’re in. Long story short, they’re in.

We produced the first of two planned message programs and delivered them electronically. Then, the creative wheels began to turn.

Shane saw the opportunity to strengthen continuity of Vander Haag’s overall phone presence by having Terry record their after-hours and auto attendant messages too. Now callers hear the same nationally known voice talent on hold and when they’re being directed to the right department when they first call in for service.

Who knows what’s next for Vander Haag’s and TLC. Maybe a web video, maybe, satellite radio or – – – – Whatever it turns out to be, we’re thrilled to have a Midwest icon on our satisfied client list. Vander Haag’s

MICHIGAN SLEEPS BETTER WITH TLC

07|07|13

Michigan has a new sleep solutions campaign on Flint radio stations. The client is My Beautiful Sleep. The creative and media placement by Terry Loder Creative has stimulated response on the MBS phone lines. One new patient was a radio executive who told Dr. Brant Pittsley The commercial caught his attention. “He thought it was one of the best commercials he had ever heard. “The caller scheduled a consultation immediately.

Dr. Pittsley agreed with TLC’s recommendation of “enhanced scheduling”, which would amplify the standard broadcast advertising campaign. Very affordable overnight placement strengthened the schedule for a very small investment. Those with snoring and Sleep Apnea difficulties hear the spots on late night radio when they are struggling with the problem. weather sponsorships, gave us an economical way to gain stronger brand awareness for a new client with a new name.

We matched the radio spots with Streaming Audio which reaches listeners on their PC’s . This forum also includes “Sink Banner” which pops up on the computer screen every time our commercial airs.