DHCU STANDS COMPETITION ON THEIR HEADS WITH TLC

DHCU’s new Chief Experience Officer, Steve Ducey, wanted something different. Their community credit union is definitely unique in the field and Steve asked Terry and crew to boldly go where credit unions rarely venture to go: head to head with the competition, in this case, with their industry-leading Cash Back Checking account.

The spot takes a humorous approach to the way most Rewards programs place ridiculous limitations on their customers. Standing on their heads, jumping through flaming hoops and taking a punch from an automated “Rewardz” ATM, doesn’t cut it when DHCU simply pays cash back on every transaction with Cash Back Checking. It’s OK to laugh at the competition when you have something this good.

The secondary message is that anyone within 50 miles of a DHCU location can take this open invitation to “Just swipe your card – and get paid”. Watch for the new spot on QC media. Then get out there and join.