CPAP DIRECT TAPS TLC FOR NEW STORE
Terry Loder Creative’s experience with treatment for Sleep Apnea is extensive. Lots of radio and TV for Myotech Sleep Solutions have given us a national reputation for effective health care marketing. It was only natural for QC CPAP Direct to get TLC’s take on their new marketing concept: online prices in a storefront facility. Two 60-second radio spots were created to show how buying directly was actually more convenient and cost efficient than buying online. The incredible growth of the sleep solutions industry made their venture in the new Integrative Health Center developed by Dr. David Jarrin of Myotech a well timed venture.
You can hear one of their spots in our Radio section. Look for “CPAP Users Anonymous.” It’s a well-conceived group therapy style spot that educates and entertains the audience as it opens the door to something new. TLC President says: “We had a lot of fun making the spots. We feel we could almost do this – – – – in our sleep.” Sigh. Need radio that is different? Dial up Terry Loder Creative. See this video “The Mark of Excellence” in our Video section