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KANSAS CITY CALLING FOR TLC ON HOLD

11|03|13

Vander Haag’s is a Midwestern truck and parts headquarters with 3 locations in Iowa, one in Sioux Falls, South Dakota and a new facility in Kansas City, Mo. They’re also one of TLC’s new message on hold clients. Marketing manager Shane Bakker recognized the potential of our creative messaging for their clientele in Kansas City. So they tested us. Write a few sample messages. If they’re any good, we’re in. Long story short, they’re in.

We produced the first of two planned message programs and delivered them electronically. Then, the creative wheels began to turn.

Shane saw the opportunity to strengthen continuity of Vander Haag’s overall phone presence by having Terry record their after-hours and auto attendant messages too. Now callers hear the same nationally known voice talent on hold and when they’re being directed to the right department when they first call in for service.

Who knows what’s next for Vander Haag’s and TLC. Maybe a web video, maybe, satellite radio or – – – – Whatever it turns out to be, we’re thrilled to have a Midwest icon on our satisfied client list. Vander Haag’s

MICHIGAN SLEEPS BETTER WITH TLC

07|07|13

Michigan has a new sleep solutions campaign on Flint radio stations. The client is My Beautiful Sleep. The creative and media placement by Terry Loder Creative has stimulated response on the MBS phone lines. One new patient was a radio executive who told Dr. Brant Pittsley The commercial caught his attention. “He thought it was one of the best commercials he had ever heard. “The caller scheduled a consultation immediately.

Dr. Pittsley agreed with TLC’s recommendation of “enhanced scheduling”, which would amplify the standard broadcast advertising campaign. Very affordable overnight placement strengthened the schedule for a very small investment. Those with snoring and Sleep Apnea difficulties hear the spots on late night radio when they are struggling with the problem. weather sponsorships, gave us an economical way to gain stronger brand awareness for a new client with a new name.

We matched the radio spots with Streaming Audio which reaches listeners on their PC’s . This forum also includes “Sink Banner” which pops up on the computer screen every time our commercial airs.

NEW ORLEANS PRODUCER SIGNS TLC FOR JINGLES IN INDIANA & TAMPA

03|03|13

When Radio Ads Productions in New Orleans went looking for a vocalist to sing the lyrics on their music track, they got a little more than they expected. TL wanted to add harmonies and other arrangement adjustments that were over and above the description RAP provided. The client and their agency (Meyers Plumbing, Heating and Electrical and ——-) were as impressed as the Hoopers at RAP. T Lo cooked up a smooth combination of overlapping gritty lead vocals, softened just a little bit by strategically crafted spot harmonies. It rocked. But not too hard for the client back home in Indiana. It wend so well with T Lo’s imagination and engineer Jeff Loder’s skills on the mix, RAP immediately signed Terry for “Let’s Get Comfortable” for Gulf Coast Air Systems in Tampa. So, we can happily say more producers are discovering that TLC is where the music begins.

You can hear the result here Gulf Coast Air Systems – Let’s Get Comfortable.