"Terry Loder is absolutely one of the best in the industry. He is a creative Wizard and a joy to work with."
- Dr. David Jarrin
"Our customers love our on hold message. In fact, they love it so much we’ve had customers ask us to put them on hold!"
- Leslie Hill
"I think Terry Loder is insane, but that hasn't kept me from doing business with him for 12+ years."
- Jill Green
"We just started our TV schedule and we've had 4 new clients call to set up appointments already."
- Jason Smith
"The client loved you and wants to work with you again — And obviously you will always be our first call!."
- Danny Llewellyn
The radio and TV voice of the Mississippi Valley Fair is TLC Prez Terry Loder. T has just concluded the recording of the 10 spots for the 92nd Annual MVF which is among the largest and most successful 6 day fair events in the nation. Terry also wrote the music for the Fair years ago and is immediately recognized when he utters 3 little words: “See Ya There”.
Mel Foster Co is one of the top realtors in North America. They are meticulous about their corporate marketing process, including their telephone on hold presence. So, when they chose TLC to update their existing program, we were glad to welcome them back “home”. (Terry had written their previous program, jingle and TV spots at his former agency.)
So, now, we’re thrilled to have MFC make their on hold move with us. As always, our goal was to reflect the overall personality of the company with strong creative and TLC’s professional audio signature. Working to reach just the right content went smoothly and resulted in a targeted program and carefully crafted music mix. We thought we nailed it. But it’s the client’s opinion that counts, so we looked forward to the reaction with interest.
The best compliments are unsolicited, and are often a brief spontaneous burst of appreciation for your work. That’s exactly how Kris Ratigan, Mel Foster Co Marketing Manager assessed the colaboration: “Love the music! Great voice!” How are we gonna top that?
DHCU’s new Chief Experience Officer, Steve Ducey, wanted something different. Their community credit union is definitely unique in the field and Steve asked Terry and crew to boldly go where credit unions rarely venture to go: head to head with the competition, in this case, with their industry-leading Cash Back Checking account.
The spot takes a humorous approach to the way most Rewards programs place ridiculous limitations on their customers. Standing on their heads, jumping through flaming hoops and taking a punch from an automated “Rewardz” ATM, doesn’t cut it when DHCU simply pays cash back on every transaction with Cash Back Checking. It’s OK to laugh at the competition when you have something this good.
The secondary message is that anyone within 50 miles of a DHCU location can take this open invitation to “Just swipe your card – and get paid”. Watch for the new spot on QC media. Then get out there and join.