ARNOLD MOTOR SUPPLY & TLC ARE MOTORIN’

Elizabeth McDanel at Arnold Motor Supply got a call from out of the blue. She discovered a wild man on the other end of the line. After a fun filled introduction, Elizabeth thought the nutjob might just be a good copywriter for AMS and their Auto Value stores. So Terry wrote the on hold copy. Then Elizabeth thought; “Why not let him read it too?” Next thing you know, she suggests writing and recording the new 30-second radio spot. Now Elizabeth is brief. She said. “I love it,” and suggested an ongoing relationship at the Mac and the Mic from T Lo.

So now Terry Loder Creative is motorin’ with Arnold Auto Supply and Auto Value. Beep Beep.